News and Facts about Cuba

Cuba’s State Monopoly on Hiring Slows Spanish Investment

Cuba’s State Monopoly on Hiring Slows Spanish / 14ymedio
Posted on March 30, 2016

14ymedio, Madrid, 30 March 2016 – The expectations that the upcoming
Communist Party Congress will put forward a reform in the Foreign
Investment Law that permits greater guarantees is growing among Spanish
businesspeople. 14ymedio has confirmed this with Spanish diplomatic
sources, who say that the central demand is an elimination of the State
monopoly over employees – currently foreign companies in Cuba must
contract for their employees through the State – a limitation that
hampers the ability of investors to choose their own qualified personnel

is one of the countries in a better position to invest in Cuba,
being the island’s third largest trading partner with more than 200
companies operating on the island, and trade totalling around one
billion euros annually. Although Spain’s Commerce Department specified
in its 2015 report that the data are always approximate, because Cuba
does not detail the names of its investors “to protect them from actions
against them on the part of the United States,” the agency estimates
that 50% of the foreign projects in Cuba come from the ,
with Madrid leading in sectors such as , financial services,
water supply systems and cement, among others.

The Spanish Government has not hesitated to put its full diplomacy at
the service of its businesspeople, to prevent those from other latitudes
overtaking them in a country where they have worked for decades. The
recent round began in April 2015, with a visit to Cuba by Spain’s
Secretary of State for Trade, Jaime García-Legaz, along with
representatives of 45 Spanish companies, leaders of the Chamber of
Commerce and the employers’ Spanish Confederation of Business
Organizations (CEOE).

That meeting promoted future financial support to increase
capacity, a priority given the onslaught of tourism raging on the
island, as well as the Spanish interest in the renewable energies
market, in which that European country is leader and where Cuba has
great potential in both wind and photovoltaic.

The arrival of Roca, a Spanish company specializing in bathrooms and
toilets, already marked that trip which, however, was only a prelude to
another more important one, the visit on 7 July of the Spanish Minister
of Industry, Energy and Tourism, Jose Manuel Soria, accompanied on that
occasion by 75 companies who held several meetings and information
sessions with Cuban businesses.

Later, on during the International Fair of Havana (FIHAV 2015), in which
Spain was the country with the highest representation (160 companies),
the Minister of and Competitiveness, Luis de Guindos, also
arrived on the island to give Spanish businesses a boost, the highlight
of which was the announcement of a refinancing for Cuba, including
forgiveness of the interest already in default as well as a part of the
principal. At the beginning of February, Spain announced an additional
debt forgiveness, to finance projects on the island. The amount of this
second round last December — added to the 1.88 billion dollars of
forgiveness — was not disclosed.

The acting Spanish Minister of Foreign Affairs and Cooperation, José
Manuel García-Margallo, revealed this March that Spain plans to cancel
Cuba’s debt “in the near-term,” after the signing of the political
dialogue and cooperation agreement between Brussels and Havana.

But things are moving slowly so far and little progress has been made in
relation to the Spanish investment. Salvador Marín, of the
Spanish Company for Development Financing (COFIDES), said that Cuba is
“a country that offers many business opportunities for Spanish companies
for many reasons” and cites common cultural ties and business traditions
among these reasons. In addition, the Spanish authorities value the
Foreign Investment Law, although they consider that it should be improved.

“COFIDES has put in place the ‘Cuba Line’ (with an initial endowment of
40 million euros) with which it can finance Spanish companies wishing to
undertake an investment project in the Caribbean country, whether
commercial or production plants,” says Marin. The agency thus ensures
support for both small- and medium-size companies as well as large
companies and explains that there are two parts to this product: the
General-Cuba Line and the Mariel Special Development Zone-Cuba Line.

COFIDES says that there are currently “around a dozen projects in
various stages of study to finance investments in Cuba” but offers no
details on any of them, merely clarifying that agri- sectors,
tourism, capital goods, construction materials, consumer goods,
chemicals and pharmaceuticals are all highlights.

The same lack of specificity occurs among the few companies that agree
to discuss this issue. Iberia is one of them, possibly because its
commitment in Cuba already has visible results after the restoration of
direct flights from Madrid to Havana which will begin to operate daily
“starting on 2 June.”

However, the denies that the increase in flights is because of
changes that have occurred in Cuba and says it is for internal reasons.
“If Iberia has returned to Havana, it is mainly due to the
transformation process in our own company, which has enabled us to
reduce costs, improve product and service and therefore revenue,” they say.

The Globalia group is also strengthening its presence on the island,
with the opening of a new air route and a hotel. The service, operated
by Air Europa, will connect Madrid-Varadero from July 14 until Sept. 15
with two weekly flights, as announced by the company on Tuesday.

SEAT, the Spanish subsidiary of Volkswagen, has been present on the
island and the Spanish press reported an alleged request from the Cuban
Government to Madrid for the company to install a plant in the Mariel
Special Development Zone (ZEDM), in order to facilitate the renewal of
the battered fleet of cars on the island, but the company remains cautious.

“SEAT took part, along with other companies, in the business delegation
that visited Cuba in the framework of an official visit organized by the
Spanish Government. On this visit, SEAT knew the situation in the
country and the different proposals. Beyond this, we will not comment
about future plans,” said Ezequiel Aviles, head of corporate
communications for the car company. The company has had a representative
on the island since 2007, through which vehicles are sold in public
tenders/fleet bids made by the Cuban government through the Ministry of
Transport. However, Aviles gave no details on the number of vehicles sold.

Of thirty Spanish companies contacted, only the two mentioned provided
brief information to 14ymedio, beyond the usual expansions of the hotel
business that has maintained for years, and little is known.

The Urbas Financing Group also announced that it will participate in the
development of a major tourism and real estate luxury project in
Cienfuegos, although so far there is nothing concrete.

Source: Cuba’s State Monopoly on Hiring Slows Spanish Investment /
14ymedio | Translating Cuba –

2 Responses to Cuba’s State Monopoly on Hiring Slows Spanish Investment

  • This is an optimistic article, one which points the way forward for needed improvements in Cuba without the usual political sniping that is included. As a frequent visitor to Cuba as a tourist, I have sometimes been appalled at the poor service in foreign-owned hotels, restaurants in the “CUC economy”, I have wondered to myself why these enterprises, offering salaries partly in CUC, can tolerate such poor service, when for every unsatisfactory employee working, they could get 100 replacements for that job who would be more efficient, friendly and hospitable.

    Appointments in any enterprise should be based on merit and ability. the much sought-after posts in the booming tourist industry should be filled by the able, energetic and friendly, not by deadbeats whose motto seems to be “service with a scowl”. This necessary reform would cost Cuba nothing to implement, and would produce a substantial improvement in customer service that tourists, especially from the USA in the future, will expect to receive.

    • In Cuba the regime controls all labor issue. Merit and ability do not enter in to it. Subservience does. That is except in the independent businesses that in reality offer far better service than any state enterprise.
      “Service with a scowl” is part of the restaurants and hotels of the regime. Service with a smile will be found in casas particulares and paladares. Get your facts right.

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